One for each prefecture in Japan
Makoto Shinkai films have been getting steadily more elaborate marketing campaigns over the years, but Suzume has to take the cake. The film’s official Twitter account and website announced on Wednesday that it will collaborate with 47 companies simultaneously—one to represent each prefecture in Japan.
映画コラボ史上最大規模！🎉
全ての人たちを応援する
“#日本の戸締まりプロジェクト”
スタート✨🗝️“全”都道府県から
47の企業が大集結🗾参加企業の皆さんと一緒に
『#すずめの戸締まり』と日本を
盛り上げていきます！💪特設サイトもオープン🚪https://t.co/PUfO5mG20s#新海誠#11月11日公開 pic.twitter.com/UjmXw7nDYO
— 映画『すずめの戸締まり』公式 (@suzume_tojimari) November 1, 2022
The list of participating companies is below:
- Hokkaido: Sanpo Shoji
- Aomori: Yamamoto Foods
- Iwate: Morioka Terminal Buildlng
- Miyagi: Kasho Sanzen
- Akita: Kanbun Gondendo
- Yamagata: Kineya
- Fukushima: Kashiwaya
- Ibaraki: Ibaraki Hitachiwagyu Beef Promotion Association
- Tochigi: Ashikaga Flower Park
- Gunma: Yokoo Daily Foods
- Saitama: Saitama Super Arena
- Chiba: Narita International Airport
- Tokyo: Sunshine City
- Kanagawa: Sagamiko Resort Pleasure Forest
- Niigata: Ajinoren
- Toyama: Nousaku
- Ishikawa: Hokuriku Confectionery
- Fukui: Egawa
- Yamanashi: Kikyouya
- Nagano: Yawataya Isogoro
- Gifu: Meiho Ham
- Shizuoka: Mishima Skywalk
- Aichi: Nakamo
- Mie: Asahiya
- Shiga: Watayo
- Kyoto: Bijuu
- Osaka: 551 Horai
- Hyogo: Hotel New Awaji
- Nara: Nara Kenko Land & Nara Plaza Hotel
- Wakayama: Traffic Comfort
- Tottori: Daisen Nyugyo Agricultural Cooperative Association
- Shimane: Yuushien Garden
- Okuyama: Koeido
- Hiroshima: Nishikido
- Yamaguchi: Yoshida Suisan
- Tokushima: Ono Seimen
- Kagawa: Reoma Unity
- Ehime: Hatada
- Kochi: Hamako
- Fukuoka: Hiyoko
- Saga: Miyajima Shoyu
- Nagasaki: Kujukushima Group
- Kumamoto: Fujibambi
- Oita: Kijima Kogen Amusement Park
- Miyazaki: Miyazaki Car Ferry
- Kagoshima: Shiroyama Hotel Kagoshima
- Okinawa: Formost Blue Seal
The “Japan’s Door-Locking Project” (a reference to the film’s Japanese title Suzume no Tojimari, or literally, Suzume’s Door-Locking) aims to “lighten modern Japan, which is confronting many different difficulties.” The campaign plans to release tie-up commercials at a later date.
In other Suzume marketing news, McDonald’s Japan launched its Suzume tie-in Happy Meals on Friday. The Happy Meals bundle a spinoff picture book, titled Suzume to Isu (Suzume and the Chair), which tells an original story for children that is linked to the film’s plot.
The film will open in Japan on November 11.
Crunchyroll, Sony Pictures Entertainment, and Wild Bunch International will release the film worldwide except in Asia in early 2023. Crunchyroll will handle North American distribution, while Crunchyroll and Sony Pictures Entertainment will handle distribution in Latin America, South America, Australia, New Zealand, the Middle East, Africa, and portions of Europe. Crunchyroll, Sony Pictures Entertainment, and Wild Bunch International will release the film in French- and German-speaking Europe.
