Company lays off 45 staff members of channel
CEO of Comcast‘s Spectacor Dave Scott stated in a memo to staff, “Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results.” The president of G4 TV Russell Arons joined the company in September 2021 and left in August.
The channel returned to linear television in November 2021. The channel was available at launch on Comcast‘s Xfinity TV, Verizon Fios, Cox Communications, and internet streaming service Philo.
The American G4 channel previously shut down at the end of 2014. Originally, NBCUniversal was going to rebrand the channel as Esquire, an upscale men’s network, but the Style Network was rebranded instead. The Canadian G4 channel stopped broadcasting in September 2017.
The channel launched in 2002. G4 previously ran anime programming such as Ultraviolet: Code 044; Viper’s Creed; the Iron Man, Wolverine, X-Men, and Blade anime adaptations; RahXephon; Cromartie High School; and Colorful.