One of the ongoing subplots in “She-Hulk: Attorney at Law” involves Jen needing to find clothes that can fit her ever-shifting frame. In Episode 5, “Mean, Green, and Straight Poured into These Jeans,” her fellow lawyers Nikki Ramos and Augustus “Pug” Pugliese introduce her to Luke Jacobson, a fashion designer who specializes in superhero outfits. In Episode 8, “Ribbit and Rip It,” her business with Luke is threatened when she agrees to represent Leap-Frog when he sues Luke over an allegedly faulty super-suit. (Spoiler alert: the suit works fine, and Leap-Frog is a bad guy and an idiot.)
Luke is presented as a very specialized designer, but just how specialized is his clientele? We know he’s made outfits for She-Hulk, Leap-Frog, and Daredevil, but who else is commissioning him? Thus far, the MCU has made an effort to explain just about every costume its heroes wear — they’re generally designed by specific technologically gifted heroes (e.g. Iron Man, Ant-Man), or they’re culturally relevant uniforms (e.g. Captain America, Black Panther), or they come from space (e.g. Thor, Captain Marvel). It seems unlikely that Jacobson has designed costumes for any Avengers. Presumably, his business is kept afloat by heroes we’ve never heard of before — after all, who but the most intensely dedicated Marvel zombie had heard of Leap-Frog before this show?